Social media management softwares have been a time saver for me. Over the past few years, I’ve played around with different methods of scheduling my social media posts. I usually hang out at Instagram, Facebook, Pinterest, Linked In, and YouTube.
That’s a lot, isn’t it? Well, I have to use these platforms for the companies I run, but not all of them are in all of the platforms.
Where your business will be present depends on what you sell/provide and where your audience hangs out.
I’ve used the social media management app Hootsuite in the past. And I really loved how easy it was to navigate, schedule, and use. Their publishing page lets you change your mind and drag your posts from one day to another. I love this so much because it makes it easier to plan your weekly posts.
My pro: You can use up to 3 social media profiles and schedule 30 posts per month in the free membership.
My con: It is pricy if you want more social media profiles and unlimited posts.
This is the social media management app that I am currently using for most of the companies I run. The major feature I use is their auto repost feature. If you have a post that you want to repost every few days, weeks, or months, just set it and forget it. This is perfect for promotions. You save time AND you don’t look spammy because the posts are scheduled as far in advance as you need to.
My pro: If you get their lifetime deal, you save thousands of dollars (no exaggeration).
My con: I can’t just drag and my posts from one day to another like I can in HootSuite. So I have to make sure I preplan my layout and my posts before I schedule them here. Otherwise, I have to go into each post and manually change the date.
I tried Later for all of 1 day. It was easy to use but it didn’t have some features I was already used to using on HootSuite and Studiorific. A lot of fellow bloggers recommend Later, so I would play around with it and see if it’s for you.
I don’t have any pros or cons because I didn’t spend enough time with it. But this would be one I would try out if I didn’t have Studiorific.
Social media management inside Facebook, Twitter, Pinterest, etc
You can also use each social media platform’s scheduler. The only con I can see here is that you have to go into each one and manually set it all up. The good news is that inside of Facebook, for business pages, you can schedule posts for Facebook AND Instagram. Those two must be linked up to each other first.
If you can save a few minutes per task – do it! It is worth investing in a social media management app or software that meets your needs. If you only hang out on Facebook and Instagram, then I don’t see a need to involve third-party softwares/apps. But then again, a lot of us are in more than just those two.
I hope this blog post helps you a little. If you have any questions on social media management let me know! I’m writing this post quickly off the top of my mind while I wait for my next Zoom call. So I may have left a bunch of stuff out – tell me what you want to read about next 🙂
Stay safe and thanks for reading!