marketing tools – Gotta Love Myself

What drives social media engagement?

Social media engagement is not only helpful to drive people to your website or blog, but it also highly encouraged. Why? Because even though social media platforms are fun to use and easy to share content on, at the end of the day, that platform doesn’t belong to you. Let’s say that one day Facebook […]

Nancy

January 6, 2021January 6, 2021

marketing tools Online Marketing Social Media Marketing Starting a Business

How to set up a Facebook Page for your new business

Facebook keeps changing the way they do things, aaaahhhhhh! Don’t worry about it. If you have a solid blog or website you have nothing to fear. Social media is just a vehicle to drive your leads to your website, social media is not the destination. You may have heard others talk about how Facebook changes […]

Nancy

May 3, 2018May 3, 2018

marketing tools Starting a Business

Should My Domain Name Match My Company Name?

Greetings, greetings. I am very excited to say that I have a brand new client who is opening his very own and very first fitness studio! Whoop! I love the smell of a new business idea in the morning…its smells like VICTORY! Name that movie. My new client not only happens to be a very […]

Nancy

April 29, 2018April 29, 2018

marketing tools Online Marketing Social Media Marketing Virtual Assistant

How to Schedule Facebook Posts on Your Business Page

The other day while I was going on and on about what an amazing email service Mail Chimp is, I briefly mentioned that I like to schedule posts for Facebook. Woah! Is that magic?? No love, it is simply a publishing tool within Facebook that many of my clients didn’t realize they had until they […]

Nancy

February 10, 2018February 10, 2018

marketing tools Online Marketing Social Media Marketing

How to Set Up Scheduled Emails on Mail Chimp

Mail Chimp has saved me and all of my clients that use it over and over again. If you are looking for an email service that is easy to use with reports easy to read, you have picked the right service. Suppose you have a promotion or event coming up and you are collecting emails left […]

Nancy

January 28, 2018January 28, 2018

Data Entry marketing tools Online Marketing Social Media Marketing

Social Media Marketing… driving you nuts?

How do you use social media to your advantage? Are you nailing it or is it nailing you? When do you have time to update your status updates, tweets, pins, instapics, youtube videos, etc? Where are you the most active? Why are you hyperventilating?? Don’t worry, I used to feel just as overwhelmed as you […]

Nancy

July 14, 2016July 14, 2016

marketing tools Online Marketing Stock Photos Website Design

4 Sites With Fabulous Free Stock Photography

Do you ever wonder where bloggers find the fabulous high resolution photos they use on their blogs? I have found a plethora of websites with gorgeous photography that you can re-use for your website, blogs and social media. I have only listed the ones that are completely free and available to reuse for commercial purposes.After […]

Nancy

June 27, 2016June 27, 2016

Check these out!

Inspiring Leadership Skills for the Unstoppable Boss Babe $27.00
Acting in Texas: A Step by Step Guide to Acting in Texas and Resource Book $29.99
Unshakeable Confidence $7.00
The Self-Love Handbook $7.00
The Daily Affirmations Handbook $7.00

Instagram

I am worthy of being healthy. ⁠
⁠
Have a great week & don't forget to take care of yourself!!⁠
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#gottalovemyself #affirmation #sundayvibes #attracthealth⁠
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⭐PS - you can get a copy of "The Daily Affirmations Handbook" online at gottalovemyself.com⁠
(link in bio)

gottalovemyselftoo

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Social media engagement is not only helpful to drive people to your website or blog, but it also highly encouraged. Why? Because even though social media platforms are fun to use and easy to share content on, at the end of the day, that platform doesn't belong to you.

Let's say that one day Facebook decides to pull the plug. Now what? How are you going to speak to your followers? You can't. The point of social media for small business owners is to generate leads.

You always want to bring people to you. How do you do this? By putting out content on social media platforms. See where I am going with this?

If your social media engagement is low...

Now, if you are posting and sharing information but you have no engagement, then the algorithms will not help you. Your audience won't see much of you in their feeds because your content is buried under all of the other content others are putting out.

But don't freak out, because there are a lot of things you can do about this. Also, don't give up.

Before you focus on social media engagement ...

Now, we don't have to make this all very complicated. All it takes is a little research and a little planning.

Before you do any type of marketing and advertising, you need to understand who you are targeting.

Find your niche
Find your audience
Find your voice

Once you pass those three steps you are ready for social media. The goal of the social media game is:

lead generation
lead generation
lead generation

Email addresses are gold. Because once you have people that are actually interested enough in what you have to say on your email list, you can provide them with even more helpful information. They will start seeing you as a trustworthy and leader in your niche.

Who do you buy from? Someone you don't know much about? Or someone you trust? I'm sure you have heard of know, like and trust, right? Well, connecting with your audience through emails is a great way to show them just how much they can know you, like you, and trust you.

Yes, this is going to take time, but you are building relationships with people. In the end you can end up with repeat customers which is the best type of relationship. Because when they fall in love with you and your business, they will tell everyone they know about you!

Are you ready to drive engagement?

Use great visuals and graphics.

The visual content is what will stop individuals from scrolling through the unlimited parade of their feed and checking out your post. If you do not have an image that is specific to your business, use some stock pictures from a free site like Canva, Pixabay, or Unsplash.

Write excellent copy.

Pictures are what will attract your audiences' attention. But the words will get them to engage. Pay attention to your grammar. Get Grammarly to help you with spelling, and punctuation. Also, make sure what you write makes sense to your audience.

Don't make it all about you.

Do not promote your organization and products 100% of the time. Post about subjects in your market. You can also repost products from other individuals. This helps you build your trustworthiness and engagement with a broader audience. I like to follow the 80/20 rule. 80 percent of my content is to educate, inspire, and entertain. The 20 percent is to promote my business.

Use hashtags judiciously.

On some platforms, hashtags tell people what classification your post falls into. This can draw in more engagement from people taking a look at what's new.

Be brief.

Don't make your posts too long. Readers will get tired and move on. Keep your sentences short. Find and use synonyms for longer words to shorten your content. As you know, we only have a few seconds of our audience's time, so make it count.

Post at essential times.

This varies by platform, but your post will get in front of a big audience if you plan when to post. You can do a fast Google search to see what days and times are best for the social media platforms you're using. Also, keep in mind your audience. If you are targeting people who work all night and sleep in the daytime, you may not want to only post in the daytime.

Involve the readers.

Post engaging questions into your post that will generate discussion and response. If you have people taking a few minutes to post their answers and opinions - you did it! You know your post has actually been a success.

Be consistent.

In today's socially linked world, it's not overkill to post, post, and post again. Individuals may need to see something a minimum of a dozen times prior to even clicking it. So don't be scared to keep trying, and don't give up. I am not talking about posting the same thing over and over repeatedly. But space things out.

Consider the advantages and disadvantages of auto-posting.

You may think that auto-posting saves you energy and time, and that is true but don't forget to keep being human. Post when inspiration strikes! You'll see a lot more engagement when you are being you.

Remember who you are talking to.

Different social media platforms are tailored to different users. While you might be fine tossing up images of your weekend on Instagram, that tactic could backfire on LinkedIn.

Driving your social media engagement will take time.

You will have to put some time and effort into this. If you are in the position to outsource some of the work, do it! This will save you a ton of headaches and stress.

If graphic design is not your thing, go to Fiverr and outsource this! Or if you want to do it yourself, you can go to Canva and use many of the gorgeous templates.

Setting social media pages isn't your forte? Outsource it! You get the point. Even though this is going to be a little extra work, it is very worth it in the end.

Leave a comment if you have any questions! And let me know if this blog post helped you at all.

Cheers to a fruitful and successful 2021 - Happy New Year!

Nancy

1 week ago

View on Instagram |

1/9

I like to brain dump in my journal to make room for new sh*t to stress about lol - jk 😅⁠
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I joke, but brain dumping 📓 does help me flush out all the little stressors and negativity that have been stuck in my head.⁠
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Then I'll know I have to deal with and handle whatever stressor and negativity stick around.⁠
⁠
#selfcareSunday - 👁️‍🗨️ Visit gottalovemyself.com to read some blog posts...or at least tell the goog my website is not dead yet!

gottalovemyselftoo

•

Let's say that one day Facebook decides to pull the plug. Now what? How are you going to speak to your followers? You can't. The point of social media for small business owners is to generate leads.

You always want to bring people to you. How do you do this? By putting out content on social media platforms. See where I am going with this?

If your social media engagement is low...

But don't freak out, because there are a lot of things you can do about this. Also, don't give up.